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Tupperware brand products made their debut in 1946 -- the start of a revolutionary post-war period in history. For 50 years, Tupperware brand products have closely followed
roller
coaster trends from the suburban movement to the 60's feminist revolution to '90s "cocooning" continually adding a unique organizational touch to the lives and kitchens across the nation.
Just prior to its consumer introduction in 1946, inventor Earl Tupper's plastics like the materials of many manufacturers were dedicated to the war effort. The versatility and convenience of Tupper's "miracle" products helped to launch the plastics revolution of the next decade. Tupper's first consumer plastic products the Wonderlier Bowl and Bell Tumbler offered a unique benefit that traditional food containers did not they were lighter and less likely to break than traditional glass and crockery.
With the onset of the post-war "baby boom," women dedicated themselves to caring for their growing families. The "Tupperized" kitchen was born ... a kitchen that was well organized and neat, and featured a variety of containers that replaced unsightly open packages and that kept food fresh longer.
In 1946, Tupper introduced his legendary airtight seals patterned after the inverted rim on a can of paint which prevented food from drying out, wilting or losing its flavor in the now-common refrigerator. Despite their breakthrough nature, Tupper's products didn't sell well in retail outlets, primarily because consumers needed demonstrations in order to understand how they worked.
In response, the first Tupperware Home Party was held in 1948, introducing an all-new way for Tupperware products to reach consumers. Demonstrations proved a dramatically effective way of communicating the benefits of the revolutionary seal...and
as
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