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Unlike most other mass merchandisers, Target has department store roots. Back in 1961, Dayton's department store identified a demand for a store that sold less expensive goods in a quick, convenient format. Target was born.  In 1962, the first Target store opened in Roseville, Minnesota. They were the first retail store to offer well-known national brands at discounted prices.  In the '70s they paved new ground by implementing electronic cash registers storewide to monitor inventory and speed up guest service. They also began hosting an annual shopping event for seniors and people with disabilities, plus a toy safety campaign.  In the '80s they opened new stores all the time, they rolled out electronic scanning nationwide.  In the '90s they launched their first Target Greatland® store. Their Club Wedd bridal gift registry went nationwide in 1995, and Lullaby Club soon followed. The first SuperTarget store, which combined groceries and special services with a Target Greatland store was also opened. 

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