Lillian Vernon Corporation is a leading 52 year-old national catalog and online retailer that markets gift, housewares, gardening, seasonal, and children's products. We publish seven catalog titles: Lillian Vernon, Rue de France, Christmas Memories, Favorites, Lilly's Kids, Sales and Bargains, and Personalized Gifts. The catalogs average 96 pages with over 700 products in each edition. Lillian Vernon is well known for offering unique merchandise with exceptionally good values. The average product retails for $30.35; the average customer order is $56.85. In Fiscal 2002, we mailed over 158 million catalogs in 33 editions.
The Company shipped more than 5.2 million packages and had revenues of $259.6 million in Fiscal 2002. At the height of the Christmas season, over 5,300 employees ensure customer satisfaction with more than 1,700 representatives in the Call Centers. Over 310,000 packages are shipped during the peak week.
Lillian Vernon was a pioneer in offering personalization free-of-charge, a Company trademark. With one of the largest personalization departments in America, we eliminate the customary four to six week delay associated with personalized merchandise. Personalized products allow our customers to make a personal statement at a reasonable cost.
Lillian Vernon introduces more than 3,000 products a year, purchased directly from hundreds of companies in America and around the world. Our seven catalog titles offer over 6,000 items, which gives our catalogs a unique merchandise mix of exclusive products with exceptional values not found in other catalogs or retail stores. Our Merchandising Department's 35 professionals travel an average of 16 weeks and 200,000 miles a year seeking out new products. They shop the major markets around the world including Paris, London, Milan and New Delhi.
The Company's corporate headquarters is located in Rye, New York, a suburb of New York City. The National Distribution Center, situated on 62 acres in Virginia Beach, Virginia, totals one million square feet, the size of 21 football fields. There are 14 Lillian Vernon outlet stores in Virginia, New York, South Carolina, Tennessee and Delaware, and two Rue de France stores in Rhode Island.
According to an Opinion Research poll, more than 39 million Americans are familiar with the Lillian Vernon name. During the past five years, the Lillian Vernon logo has appeared on 878 million catalogs, 28 million shipping boxes and 93 million products. Lillian Vernon has become a household name, recognized as part of popular American culture and featured on numerous television programs including David Letterman, Conan O'Brien, Jeopardy, Saturday Night Live, The Daily Show, Northern Exposure and Roseanne. |
behind this unique and innovative merchant. 
